• Pinger
  • AskFM
  • BBM
  • Microsoft
  • Outfit 7
  • Tapad

The Leading Independent Global Real-Time Mobile Advertising Marketplace

Largest Global Reach

Smaato is the world’s largest independent mobile ad exchange, with unprecedented global reach

Extensive Demand

Our extensive network of demand partners provides a massive variety of advertisers with one single integration

Higher Revenue

We’ve built dynamic, real-time competition for every impression right within our platform, providing higher eCPMs and immediate monetization

SPX Features

The only integrated mobile monetization solution bringing mobile, native and programmatic together on a unified platform.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

SDX Features

The Smaato Demand Platform (SDX) gives demand partners a robust suite of tools to target the exact traffic they need. It is a self-service control center for buyers, helping them to eliminate mobile ad spend waste. SDX offers real-time campaign optimization with QPS (query per second) targeting features and campaign analytics.

SPX creates a ‘super auction’ where the best available demand source is evaluated for every impression to maximize yield on an impression-by-impression basis.

SPX offers publishers full pricing controls and built-in optimization automation.

Easily create a native ad app or mobile site in a variety of formats from within SPX

Create exclusive and premium deals for native, video, rich media or standard ad units through private exchange or preferred deal buying models

SPX allows publishers to manage 260+ DSPs, 190+ directly integrated ad networks and their own ad network relationships from within a single platform.

Integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack. Mediate them with your existing demand directly in our platform to diversify your demand and generate revenue uplift via increased competition.

SPX allows publishers to quickly monetize their properties through a very simple three-step setup process, all while charging no ad serving or technology fees.

Are you ready to monetize your app or mobile website?

More than 90,000 publishers and app developers are already using Smaato

90,000+

Mobile Publishers and App Developers

450+

Demand Partners

10,000+

Advertisers Globally

91/100

of the Top Ad Age Brands

1+ Billion

Monthly Unique Mobile Users

500+ Billion

Monthly Ad Impressions

12 Years

Mobile-First Experience

220+

Employees Worldwide

Mobile-First Free Publisher Ad Server

Featuring First-Ever Dynamic Demand, Smaato’s Native Ad Builder and Private Marketplace

Optimized Revenue

Yields higher eCPMs

Billions of Impressions

Connected to 450+ Demand Partners

Easy Integration

Fast, easy and free

SPX is an enterprise-grade, infinite scale-hosted publisher ad server with a single purpose:

To give publishers full control over monetizing their inventory. It’s the only integrated mobile monetization solution bringing mobile, native, and programmatic together on a unified platform.

(Screenshot: Smaato Exchange)

Now Featuring:


  • Private Marketplace:
    Take control of your exchange set up by making exclusive deals with partners you select for increased revenue with premium segmentation options.

  • SDK Mediation:
    Mediate major SDK-enabled ad networks you’re already working with into your SPX demand stack for increased competition and revenue.

  • Reporting API:
    Get exactly the reports you need.

Smaato supports Native Advertising, VAST Video, expandable and interactive banners plus all standard ad units.

See all Smaato Ad Formats

It’s easy to set up your SPX account

It only takes a few minutes to register your account, create a new app and define ad spaces, and then you’re set to start making money!

SPX Publisher Platform Quick Setup

  1. Sign up / Sign in
  2. Watch welcome video
  3. Create new app
    • Add app details
    • Define adspaces
  4. Choose integration option
  5. Check app/site for ads

If you have any questions or need some help with all the features, you can read all about it in our Wiki.

Read the Wiki   

(Screenshot: SPX Add New App Screen)

SMX: The Smaato RTB Ad Exchange

Sell Premium Inventory through Real-Time Bidding

Smaato Connects all Demand and Supply Sources

Global Supply & Demand Reach in Mobile on a single platform

  • Global Access To Quality Ad Inventory
  • Higher eCPMs & More Transparency
  • Higher Ad Quality & Relevance
  • Find the best ad price in 200 milliseconds

Find out more about RTB

Smaato RTB Ad Exchange

What's New

BLOG

Video Scores Big as Fastest-Growing Mobile Ad Format

Video is winning the mobile advertising game. Unique in its ability to score big with advertisers and publishers alike, video was the fastest…

EVENTS

Digiday Publisher Summit

Meet us at the Digiday Publishing Summit to discuss the many challenges facing publishers today from fighting back against the duopoly, investing in multiple revenue streams…

UPDATES

Smaato Releases New Inventory Discovery Feature for Demand Partners

In 2016, we released the Smaato Demand Platform (SDX), which gave our demand partners…

Get started with Smaato today!

Connect to over 260+ Demand Side Platforms and over 190+ directly integrated Ad Networks worldwide

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