As a publisher, monetizing your app and improving user engagement are among your primary concerns. At Smaato, we care about helping you to drive app revenue while protecting your users from harmful ad experiences.

With over a decade of ad tech experience, we offer safe app monetization so that you can focus on what matters — building a great mobile user experience without worrying about exposing your users to disruptive, inappropriate ads.

An ad that unexpectedly takes users to an app download page.

Any webpages that automatically appear on top of the original window when a user enters or leaves a landing page or app.

Ads that use deceptive creative linking to webpages that attempt to gather sensitive information from users or infect the user’s device with malicious content.

An ad that unexpectedly takes users to an app download page.

These ads initiate an automatic file download when a user expects to be routed to a webpage.

MALWARE BOTS PHISHING AUTO-REDIRECTS DECEPTIVE ADS

Blocking Ad Quality Threats

Substandard or malicious ads disrupt the user experience and damage to your app’s reputation. Smaato’s ad quality team protects your users from fraudulent and deceptive ads, using our mobile ad fraud detection engine as the first line of defense.

Smaato currently blocks more than 30% of all ads on our exchange, flagging threats such as auto-redirects, offensive content, malware, phishing scams and more.

Ensuring Ad Quality

We use a blend of safety measures to ensure ad quality, which include vetting all buyers, continuously monitoring ads and implementing stringent content guidelines to protect the integrity of our marketplace.

24/7 Monitoring

Our Ad Quality team leverages powerful tools to scan our marketplace across all time zones, preventing harmful ads from reaching your users.

Buyer Verification

We raise the bar with our extensive buyer verification process that rates and pairs your supply with top quality demand.

Real-time Scanning Technology

Our internal ad quality technology & partner technology work together to ensure a safe marketplace for publishers.

SDK Blocking Features

Smaato’s SDK comes equipped with a pop-up and autoredirect blocking tool and acts as the first point of protection against fraudulent ads.

Content Guidelines

Demand partners follow a rigorous set of content guidelines that ensures only high quality ads are displayed in your apps.

Research & Improvement

We gather data from our platform and intelligence from industry experts to inform and improve our ad quality standards for demand partners.

Technology Partners

We work with industry-leading partners to ensure that our ad quality standards remain high and threats to your app’s users are blocked on the Smaato exchange.

Media Trust
GeoEdge
RiskIQ

Completing the Safe Marketplace Circle

We take no chances in protecting you from fraudulent ads and low-quality traffic — learn more about how we eliminate these culprits in both Market Quality and Traffic Quality. Please contact us if you have any questions about Smaato’s market quality initiative.